A bit about Mustard Digital
Mustard Digital are specialists in alert and notification solutions. We help our clients understand their customers better, acquire more of them and improve their relationship with them. We do this by enabling them to target them with more relevant and timely messages.
The sort of things we do
The setting of customer preferences, enables customers to let you know what information they want to receive and when they would like to receive it. As new content and offers are updated on your web site, highly targeted and relevant messages are automatically sent to your customers as alerts and notifications. Similarly operational events triggered by your business can be used to send highly relevant messages that will effortlessly bring back quality traffic from those customers who want to hear from you.
Developing quality relationships
The most effective best way to acquire more new customers, is to encourage your existing ones to recommend you to their friends and family, which you can do by implementing an online email a friend programme. Gathering people's permission to market to them is getting harder and harder to do, but is easy to abuse, unless you gather and use it honestly and intelligently.
Press and news
2 November 2010
DMI magazine launches news alert service
Direct Marketing International (DMI) magazine has teamed up with alerts and notifications specialists Mustard Digital to launch a news alert service for its readers; "DMI alerts".
AOL Broadband use Mustard Digital to manage their member get member programme, called Sign On A Friend (SOAF). AOL Broadband deliver high speed internet access in the UK as part of the CPW group. This email a friend activity enables AOL Broadband to run an automated self service programme where existing AOL Members can notify their friends and family of specific AOL offers and where both parties receive a reward if an order is successfully place. To see the AOL Broadband 'Sign On A Friend' (SOAF) in action click here