Alerts and notifications
Alerts and notifications are a very powerful way to send highly targeted messages to your customers and to bring them back time and time again. There are many ways to do this but the most important thing in addition to being highly targeted is to ensure that they are relevant.
Relevant updates
Rather than gathering customer email addresses, adding content to your site and then hoping that by sending out a monthly newsletter they will come back to your web site and interact with you, simply add alerts and notifications.
As new content is updated, alerts are triggered, sending notifcations to customers based on the interests and preferences they have set, which in turn bring back quality customer traffic time and time again.
Put your customers in control
Do you know what your customers are interested in right now or in the future? Enable your customers to control the messages they receive through setting their own customer preferences and with alerts and notifications, watch your site traffic grow and your sales increase.
Enable your customers to record their specific interests in your
offers and site content and see your traffic and results significantly increase
Customer preferences are set up to reflect your existing categorisation and productv offering or can be bespoke to your requirements or freeform based on key words, e.g. Magaluf
Your customer remains in control of their preferences at all times building trust, loyalty and improved results
Targeted and relevant updates are sent to your customers based on
their specific requirements, e.g. flights to New York from London
This page produces a current interest table of each and every customers favourite wines etc.
Each time a new product becomes available on oddbins.com that matches a customers profile, an automatic email alert is sent straight to the customers inbox.
The email is automatically sent to the customer who is in market for the following products.
Preferences can be tailored to any website that has changing content and a range of interests