Alerts and notifications
Alerts and notifications are a very powerful way to send highly targeted messages to your customers and to bring them back time and time again. There are many ways to do this but the most important thing in addition to being highly targeted is to ensure that they are relevant.
Rather than gathering customer email addresses, adding content to your site and then hoping that by sending out a monthly newsletter they will come back to your web site and interact with you, simply add alerts and notifications.
As new content is updated, alerts are triggered, sending notifcations to customers based on the interests and preferences they have set, which in turn bring back quality customer traffic time and time again.
Put your customers in control
Do you know what your customers are interested in right now or in the future? Enable your customers to control the messages they receive through setting their own customer preferences and with alerts and notifications, watch your site traffic grow and your sales increase.