PR and News

 

Press release: DMI magazine launches news alert service with Mustard Digital
2 November 2010

Direct Marketing International (DMI) magazine has teamed up with alerts and notifications specialists Mustard Digital to launch a news alert service for its readers; "DMI alerts". DMI will now send alert snippets to its reader base as and when relevant news articles are published on the DMI web site. Read more...

News update: Mustard Digital launch snaptaps
August 2010

A new consumer service called snaptaps (snaptaps.com)has just been launched by Mustard Digital. An opt-in permission based marketing service, it has been designed to work for specific brands as well as across categories, enabling brands to connect with their consumers and new prospects via targeted and relevant alerts. As new offers are published, matched offers ('snap') are sent to consumers, keeping them up to date with the latest deals. Consumers are always in control and can manage their preferences at any time, turning their interested on and off at will, like a tap ('taps').

News update: Mustard Digital and TBG Digital develop Just Reward for Experian
March 2010

Mustard Digital and TBD Digital have developed and launched a new version of the Just Rewards (just-rewards.co.uk) online survey for Experian. Hosted by Mustard Digital and campaign managed by TBG, the incentivised survey is a lead generation site for both Experian and their brand partners and sponsors.

News update: Mustard Digital develop triggered event service for sQuidcard
January 2010

sQuidcard (squidcard.com) the electronic money payments network, with Mustard Digital, have developed a triggered event service that keeps their customers up to date with relevant communications about their account. Everything from Welcome emails, Payment Confirmation emails, through to customer reward emails, Lost Card emails and Monthly Statements about their accounts. This proactive approach to customer service has enabled the business to send highly targeted and relevant communications to its customers keeping them up to date.


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