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Press release: DMI magazine launches news alert service with Mustard Digital
2 November 2010

Direct Marketing International (DMI) magazine has teamed up with alerts and notifications specialists Mustard Digital to launch a news alert service – snaptaps - for readers.

DMI began trialling the service earlier in the year and is now rolling it out as added-value for subscribers. The snaptaps free alert service will also be made available to non-subscribers who wish to receive alerts about the latest news articles and content as it is published across the DMI website (www.dmionline.net) and its associated brands, such as the business club Global Marketing Alliance (www.the-gma.com).

DMI is rapidly gaining wider reach with its news content, aimed primarily at international businesses and marketing professionals worldwide, which is also being syndicated by other brands and publishers. The addition of an intelligent alert service where people can choose specific categories or keyword phrases - such as their own company, competitors or products of particular interest - is a useful new application.

DMI publisher, Matt Edgar, said: "We are always looking for innovative and practical ways to extend the reach of our publications and to offer new services to our existing readers and future ones. The creation and launch of our new DMI alert service with snaptaps is an excellent example of how we can achieve this."

Mustard Digital has been developing snaptaps (snaptaps.com) since early 2010 and has created alert services for specific brands and categories. Extending this to business-to-business applications has been a natural next step, explained Bede Feltham, a partner at Mustard Digital, who added: “We believe there is a significant market for alert services. People don’t always want to have to search to find items of interest to them. The ability to create flags of interest that enable them to receive timely alerts as and when relevant content is published or made available is a significant, time-saving benefit. We look forward to working with DMI and extending the application of snaptaps."

About DMI
Direct Marketing International magazine is the only publication which has global reach among direct and interactive marketing professionals worldwide. Now in its third decade, DMI was the first magazine to be printed in the UK for direct marketers.
dmionline.net

 

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